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Malioboro


the Souvenirs Paradise

Malioboro Street is a major traditional shopping street in Yogyakarta, Indonesia; the name is also used more generally for the neighborhood around the street. It runs north from the Yogyakarta kraton (palace) towards the roads that lead to either Surakarta to the east, or Magelang to the north, as well as Mount Merapi. This is in itself is significant to many of the local population, the north south orientation between the palace and the volcano being of importance.

Being a traditional market since 1758. After 248 years, the place still persists as a trading area; it even becomes the icon of Yogyakarta, known as Malioboro.


Located around 800 meters from Yogyakarta Sultan Palace, this place was always crowded with flowers each time the Palace held ceremonies. Malioboro that in Sanskrit means bouquet serves as a basis for naming this street.

For many years in the 1980s and later, a cigarette advertisement was placed on the first building south of the railway line - or effectively the last building on Malioboro, which advertised Marlboro cigarettes, no doubt appealing to locals and foreigners who would see a pun with name of the street with a foreign product being advertised. Malioboro is often mistakenly considered to come from word of Marlboro.

Framed by shops, offices, restaurants, star hotels and historical buildings, the street that once functioned as struggling center during the second Dutch military aggression in 1948 was once a place of wandering for the artists joining together in Persada Studi Klub (PSK) community led by Umbul Landu Paranggi since 1970s to around the end of 1990s.

Souvenirs Paradise

Enjoying shopping experience, hunting exclusive souvenirs of Jogja, tourists may walk on foot along the arcades of Malioboro Street. There are many vendors selling their merchandises, ranging from such local handicrafts as batik, rattan ornament, leather puppet, bamboo handicrafts (key holder, ornament lamp, and others) as well as blangkon (Javanese / Jogjanese traditional cap) and silver goods to general little things that you may find in other trading places.

Along the arcade, tourists will not only enjoy shopping peacefully on sunny or rainy days but they also enjoy bargaining prices. If they are good at bargaining and have good luck, they will end up buying at third quarter or even half of the prices offered.


Please make sure that you are not cheated by the offered prices. Usually, the vendors will increase the prices for tourists. Unlike in the US, in this place, every price is negotiable. Make Sure you do the bargain !

Malioboro’s Cross-Legged Food Vendors, known as “Lesehan” in Javanese Language.

When the sun sets in the west and at the same time the lights along the street and the arcade add more beauty to Malioboro, food sellers begin to set the cross-legged eating place. Special menu of Jogja such as “Gudeg” and “Pecel Lele” are served in addition to oriental cuisines and sea food as well as Padang cuisine of West Sumatra. The street singers will sing hit songs and memory songs for some small change.